Marketers, creators, and brands descended on midtown Manhattan this week for Advertising Week New York (AWNY), and the ...

Note to me (and you): your 13-year-old self was onto something. Listen to them!

Whether it was a conscious choice or not, chances are high that if you've run an online query about a TV show, movie, book or video game the answer you received came courtesy of Fandom. Launched in ...

From music discovery to immersive experiences, marketers are finding new ways to build around what audiences already love ...

Hello. This is Ayano Yazawa from the Fandom Future Research Institute.The news that caught my attention most this week was ...

From Taylor Swift’s record-breaking The Eras Tour to the explosion of popularity in video games, the power of fandom is evident. In fact, 80% of consumers say their fandom brings them excitement and ...

Decades only make sense in retrospect because being alive during one is a series of experiences, while looking back is a remembrance. Pinpointing ten-year trends is an inexact endeavor precisely ...

Fandom is not a new word, but people talk about it more often than ever before. Be it music or sports, the world has experienced how powerful fans’ hearts can be—not only in entertainment but also for ...

There’s a certain kind of fantasy about queer fandom spaces. A utopia, where queer content flows fast and free and queer fans come together to celebrate queerness in many forms. It’s the ultimate safe ...