YouTube is targeting more live sports rights. But it's more likely to buy games in bulk if there's a clear consumer proposition underlying the rights.

Rich Kleiman, Boardroom co-founder and CEO, joins 'Squawk Box' to discuss the rising ticket prices for live sporting events, the growing demand for live sports, media and streaming rights, and more.

Bajaria said Netflix would be open to a package of international NFL games if one becomes available when the league renegotiates its media rights agreements.

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CNBC's Alex Sherman sits down with Netflix Chief Content Officer Bela Bajaria.